Under the add-to-cart button
The shopper is already deciding. A related item here gets seen without interrupting them.
In the cart
A small, low-cost add-on just before checkout is an easy yes.
On a landing page
A page built around items that go together lets you show a full set at once.
Where to hold back
Avoid pop-ups that block checkout. Every extra step is another chance to lose the order.
Recommended tool
AOV & Cart Upsells – LiftKit is free on the App Store snapshot used for this site. Keep offers small and optional — never block checkout.
THE APP FOR THIS
AOV & Cart Upsells – LiftKit
Upsells on product, cart and landing pages to lift order value
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